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14min chapter
The secrets to scaling to $150M with limited resources | Guillaume Moubeche (Lempire)
Ahrefs Podcast
Navigating Marketing Attribution Challenges
The chapter delves into the complexities of tracking marketing attribution and ROI in a multi-channel marketing landscape, expressing doubts about the effectiveness of attributing marketing efforts. It discusses biases in data analysis, the importance of questioning investments, and emphasizes the need for a balanced approach between data-driven decisions and common sense. Additionally, it explores the evolution of tracking methods within the marketing team and highlights the significance of having a mix of strategies for optimal results.
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