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The secrets to scaling to $150M with limited resources | Guillaume Moubeche (Lempire)

Ahrefs Podcast

CHAPTER

Navigating Marketing Attribution Challenges

The chapter delves into the complexities of tracking marketing attribution and ROI in a multi-channel marketing landscape, expressing doubts about the effectiveness of attributing marketing efforts. It discusses biases in data analysis, the importance of questioning investments, and emphasizes the need for a balanced approach between data-driven decisions and common sense. Additionally, it explores the evolution of tracking methods within the marketing team and highlights the significance of having a mix of strategies for optimal results.

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