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Ahrefs Podcast
Defying Conventions with David Fallarme: Lessons from Hubspot, Startups and Fractional Marketing
Mar 15, 2024
Experienced marketer David Fallarme discusses large-team marketing, transitions to fractional CMO work, and optimizing marketing strategies for bootstrap companies. They explore strategic SEO advice, enhancing business potential, creative marketing strategies, data enrichment ethics, and effective team management strategies.
01:53:56
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Quick takeaways
- Analyzing marketing budget allocation can identify ineffective channels for reallocation.
- Improving the customer acquisition journey by adding essential pages like pricing pages.
Deep dives
Identifying Low-Hanging Fruit in Optimization
One straightforward way to improve conversion rates for companies is to analyze where the current marketing budget is allocated versus the actual results in customer growth. By comparing these metrics, companies can identify ineffective channels and reallocate resources to the most profitable ones. Simple and practical adjustments like investing based on results can lead to significant improvements.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode