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16min chapter
Defying Conventions with David Fallarme: Lessons from Hubspot, Startups and Fractional Marketing
Ahrefs Podcast
The Journey of a Fractional CMO
Exploring the speaker's transition to fractional CMO work after a layoff, their journey of acquiring clients through LinkedIn, and the impact of their social media presence on kickstarting their consultancy. The chapter highlights the importance of community building, deliberate content strategy changes to attract leads, and the rise of fractional CMOs in the market post-layoffs.
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