He Drove $100M+ in Pipeline—Then Quit to Go Fractional | David Fallarme (Hubspot, Owner.com)
Ahrefs Podcast
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Optimizing Marketing Strategies for Bootstrap Companies
The chapter explores the differences between working with bootstrap companies and venture-backed ones, focusing on pressure, budget constraints, and marketing approaches. It discusses successful interventions like identifying wasteful spending, strategic planning, and team restructuring to improve efficiency. Examples are provided where redirection towards more profitable marketing channels like SEO and social media led to better results for bootstrap companies.
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