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2min chapter
Defying Conventions with David Fallarme: Lessons from Hubspot, Startups and Fractional Marketing
Ahrefs Podcast
Strategic SEO Advice Emphasizing Business Value Over Keyword Volume
This chapter emphasizes the importance of prioritizing business value over keyword volume when advising companies on SEO investments, pointing out common pitfalls like fixating on keywords without considering overall business impact.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode