He Drove $100M+ in Pipeline—Then Quit to Go Fractional | David Fallarme (Hubspot, Owner.com)
Ahrefs Podcast
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Strategic SEO Advice Emphasizing Business Value Over Keyword Volume
This chapter emphasizes the importance of prioritizing business value over keyword volume when advising companies on SEO investments, pointing out common pitfalls like fixating on keywords without considering overall business impact.
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