23min chapter

Ahrefs Podcast cover image

Defying Conventions with David Fallarme: Lessons from Hubspot, Startups and Fractional Marketing

Ahrefs Podcast

CHAPTER

Data Enrichment Ethics and Restaurant Business Strategies

Exploring the ethics of data enrichment practices by companies like Zoom Info, focusing on controversial data extraction methods. Transitioning to discussions on all-in-one platforms for restaurants, emphasizing benefits over third-party delivery services, and highlighting the importance of niche marketing before expanding to other markets. Additionally, delving into SEO strategies for restaurants, debunking the reliance on Instagram for sustained customer engagement, and emphasizing the role of local review websites in marketing scalability.

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