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Ahrefs Podcast
Rand Fishkin’s New Playbook: Scaling SparkToro without SEO
Mar 15, 2024
Former Moz founder, Rand Fishkin, discusses marketing SparkToro without SEO. Topics include evaluating podcast invitations, navigating ROI challenges, freemium tool strategies, shifts in social media and email marketing, online vs in-person events, and how to utilize SparkToro for marketing success.
01:21:01
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Quick takeaways
- Building relationships through podcast interviews, events, and social media is crucial for long-term marketing success.
- Utilizing a freemium model and email newsletters can drive customer acquisition for businesses like SparkToro.
Deep dives
Marketing Attribution and Serendipitous Networking
Marketing attribution and the value of serendipitous networking are discussed by Rand Fischken. He shares insights on the challenges of accurate marketing attribution, the limitations of self-attribution data, and the impact of various marketing channels. Rand emphasizes the importance of building relationships through podcast interviews, events, and social media interactions, highlighting the long-term value of such engagements.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode