

He Scaled MOZ to $67 MILLION—Then Threw Out the Playbook | Rand Fishkin (Moz, SparkToro)
19 snips Mar 15, 2024
Former Moz founder, Rand Fishkin, discusses marketing SparkToro without SEO. Topics include evaluating podcast invitations, navigating ROI challenges, freemium tool strategies, shifts in social media and email marketing, online vs in-person events, and how to utilize SparkToro for marketing success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Navigating Podcast Invitations
01:44 • 12min
Navigating Marketing ROI and Attribution Challenges
13:19 • 27min
Strategic Marketing and Growth Tactics of Spark Toro
40:20 • 20min
Exploring Social Media Shifts and Email Marketing Challenges Amid Pandemic Changes
01:00:26 • 4min
Navigating Online and In-Person Event Success
01:04:11 • 7min
Unlocking Marketing Potential with Spark Toro
01:11:14 • 10min