He Scaled MOZ to $67 MILLION—Then Threw Out the Playbook | Rand Fishkin (Moz, SparkToro)
Ahrefs Podcast
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Strategic Marketing and Growth Tactics of Spark Toro
Exploring Spark Toro's marketing strategy of offering a freemium tool, the chapter delves into their approach of providing a completely free version of their product to attract users. It discusses the balance between planned strategies and opportunistic actions, emphasizing the importance of social media engagement, conferences, and building relationships with influencers. Additionally, the chapter touches on the evolution of the podcast creation process and the significance of empowering team members in fostering growth.
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