He Scaled MOZ to $67 MILLION—Then Threw Out the Playbook | Rand Fishkin (Moz, SparkToro)
Ahrefs Podcast
00:00
Navigating Marketing ROI and Attribution Challenges
The chapter explores the complexities of ROI and attribution in marketing, specifically focusing on self-attribution data and its limitations. It highlights the importance of not overlooking smaller marketing channels and the value of activities like podcasts and social media mentions despite difficulties in tracking ROI. The discussion delves into the impact of changes in digital marketing platforms on attribution models and the evolving landscape of user engagement measurement.
Transcript
Play full episode
