What is Out-of-Home (OOH) advertising, and how can it help you? Adam Singer, VP of Marketing at AdQuick, walks Tim Soulo through specific case studies on how companies can use offline advertising to make an impact even in digital spaces.

Before joining AdQuick, Adam was an Analytics Advocate at Google for 6 years. He left in 2018 to work with multiple startups both in-house and as a consultant.

So what are his go-to practices?

In this episode, you'll learn how offline advertising can help you increase your revenue, even if you're a digital-only company, how a founder brand can transform your social media and marketing strategies, and why your focus should be on marketing, not "growth hacking."

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Learn more from Adam:

► https://www.hottakes.space/

► https://twitter.com/AdamSinger

► https://twitter.com/dappermarketer/status/1488999529835757568

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Ahrefs Podcast

Host: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych

Google Analytics Legend Now Says: "OOH Is the Next Performance Channel" | Adam Singer (AdQuick)