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Ahrefs Podcast
Meet the guy who says zero-volume keywords are a sham | JH Scherck (Growth Plays)
Jun 13, 2024
Growth consultant JH Scherck shares insights on zero-volume keywords, building a product with no search demand, owned vs earned media, personal branding vs brand, community building, industry events, marketing attribution, and AI's impact on marketing uniqueness.
01:23:27
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Quick takeaways
- Building a dedicated audience within the SEO community fosters valuable connections and collaborations.
- Offline events offer a unique opportunity to strengthen online relationships and create lasting bonds in person.
Deep dives
The Impact of Building an Audience in SEO
Building a dedicated audience within the SEO community provides a valuable network of like-minded individuals who can offer support, mentorship, and collaboration. Establishing strong connections and relationships within the community can lead to meaningful interactions, knowledge sharing, and career opportunities.
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