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2min chapter
Meet the guy who says zero-volume keywords are a sham | JH Scherck (Growth Plays)
Ahrefs Podcast
Discussion on SEO Traffic Attribution and Imperfection of Attribution Models
This chapter discusses the complexities of attribution in SEO traffic, exploring various methods and the significance of CRM integration for B2B. The conversation includes strategies for managing SEO traffic attribution by distributing conversion credit based on touchpoints.
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