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13min chapter
Meet the guy who says zero-volume keywords are a sham | JH Scherck (Growth Plays)
Ahrefs Podcast
Utilizing CRM Tools and Google Analytics for B2B Businesses
The chapter explores the benefits of integrating CRM tools like HubSpot and Salesforce with Google Analytics for B2B businesses, emphasizing HubSpot's analytics platform for tracking customer touchpoints and the customer journey. It discusses analyzing lead volume, revenue-generating keywords, and the importance of focusing on revenue-driven SEO efforts using tools like Ahrefs Rank Tracker. The chapter underscores the significance of understanding the target audience and using attribution as a tool to showcase the impact of content on revenue generation in organizations.
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