Growth consultant JH Scherck shares insights on zero-volume keywords, building a product with no search demand, owned vs earned media, personal branding vs brand, community building, industry events, marketing attribution, and AI's impact on marketing uniqueness.

Join us as we chat with SEO expert JH Scherck about the pros and cons of West Coast living, the implications of John Mu's controversial tweet, and the emergence of generative AI for clients. Learn how SEO fits into B2B software strategies, the challenges of dealing with slow-moving large companies, and more.