This Week in Digital Marketing

John-Henry Scherck defends Google (extra SPICY🌶️) on EP39 TWIDM

Aug 1, 2023
Guest
JH Scherck
Join us as we chat with SEO expert JH Scherck about the pros and cons of West Coast living, the implications of John Mu's controversial tweet, and the emergence of generative AI for clients. Learn how SEO fits into B2B software strategies, the challenges of dealing with slow-moving large companies, and more.
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Episode notes
1
Introduction
00:00 • 2min
2
Introduction of John Henry Scherck and Discussion on SEO and Agency Work
01:41 • 3min
3
The Benefits of Being in the Software Industry in Los Angeles
04:53 • 2min
4
Google's Lack of Transparency and Niche Site Community
06:57 • 30min
5
Monetization Strategies for Companies with Product-Market Fit
36:46 • 16min
6
Challenges in Smaller Market Software Companies and Slow Implementation in Larger Companies
52:53 • 3min
7
Working with Different Types of Clients and Agencies in Digital Marketing
55:52 • 2min