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This Week in Digital Marketing

Latest episodes

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Jun 20, 2024 • 22min

Scaling Cold Emails 101 - EP70 TWIDM

Signup for Advise, coupon code INDEXSY:⁠⁠https://advise.so/indexsy/⁠⁠Get the newsletter that keeps 30k+ marketers in the loop:⁠https://marketingletter.com/newsletter/Apply to be a sponsor: ⁠https://marketingletter.com/advertise/Follow the hosts on X:⁠⁠https://twitter.com/indexsy/⁠https://twitter.com/mrjamesdelacey00:00 - Introduction and Background 00:54 - Email Deliverability Tips 01:04 - Email List Strategy 02:08 - Using Different Domains 02:33 - Buying More Domains 03:07 - Monitoring Email Health 04:30 - Recommended Cold Email Software 18:07 - Local Service vs. Online Brand 18:44 - Email List Testing Plans 22:08 - Exclusive Coupon Offer
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May 23, 2024 • 29min

James got an email list of 400k....now what? - EP69 TWIDM

Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey
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May 9, 2024 • 30min

Would we sell Advise.so?! - EP68 TWIDM

Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey
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Apr 26, 2024 • 34min

Diversification Post-Clappening - EP67 TWIDM

In this conversation, Jacky and James discuss various topics including their recent activities, Instagram Reels, YouTube strategies, Twitter growth, and the challenges of running a community. They also touch on the value of attending conferences and the lack of value in conference talks. The conversation covers various topics including the challenges of using Reddit for marketing, the success of local business partnerships, the impact of reviews on rankings, the current state of SEO courses, and the effectiveness of content quality and user experience in ranking on Google. Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow Craig Campbell on X: https://twitter.com/craigcampbell03 Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey 00:00 Welcome to This Week in Digital Marketing 00:12 Jacky and James Catch Up: Engagements, SEO, and Instagram Reels 00:50 Exploring Digital Marketing Strategies: From Facebook Ads to Twitter Blue Ticks 02:38 Deep Dive into Digital Products, Funnels, and Social Media Growth 04:37 The Power of Instagram Reels and Collaborations 12:37 Navigating the Challenges of Online Communities and SEO Conferences 17:52 Navigating Reddit's New Algorithm Challenges 18:47 The End of Commenting on Old Threads & Reddit Strategies 19:49 Local SEO Success Stories and Strategies 20:20 The Impact of Reviews on Local SEO 24:05 E-commerce SEO Insights and Success 27:57 The SEO Community's Debate on Tactics and Ethics 32:04 Closing Thoughts and Advice Community Plug
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Apr 26, 2024 • 36min

SEO Turned Ecom Founder - EP66 TWIDM

Dive into EP66 as Craig Campbell shares insights on SEO updates, AI content, e-commerce strategies, and much more, revealing the secrets behind scaling and content mastery. Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow Craig Campbell on X: https://twitter.com/craigcampbell03 Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey 00:00 Opening Banter and Reflections on Craig Campbell's SEO Journey 00:54 Introduction to the Show and Guests 01:41 Craig Campbell's Take on SEO Updates and AI Content 04:52 Exploring Craig Campbell's E-commerce Ventures 09:39 The Art of Scaling Ad Spend and Targeting the Right Audience 21:25 Craig's Approach to Content Creation and Management 30:43 Future Plans and Scaling Strategies for E-commerce 34:30 Closing Remarks and Where to Find Craig Campbell
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Mar 27, 2024 • 36min

SEO Turned TikToker - EP65 TWIDM

Dive into EP65 as Sammie Ellard-King opens up about skyrocketing Instagram growth, digital product mastery, and the ins and outs of his revenue streams. Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow Sammie on X: https://twitter.com/EllardKing Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey
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Mar 2, 2024 • 36min

Gym bro makes $6k/mo from Reddit Comments - EP64 TWIDM

Explore Reddit marketing success, Google shake-ups, and the risky business of expired domains. Dive into OnlyFans strategies, e-commerce challenges, and the debate on using celebrity names in domains.
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Feb 8, 2024 • 39min

She Made an SEO Course...EP63 TWIDM

In this podcast, Nina Clapperton shares insights on managing a successful travel site, creating SEO courses, and navigating travel sites during challenging times. She discusses leveraging YouTube for growth, income reports, and the extent of AI in her workflow. Additionally, the podcast covers topics like the digital nomad lifestyle, income streams, managing a Facebook group, and strategic focuses for 2024.
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Jan 31, 2024 • 40min

SEO OG: "SEO IS DEAD" - EP62 TWIDM

In this insightful episode, Jacky Chou and James De Lacey delve into a comprehensive discussion with SEO OG Lee Witcher. Lee shares his diverse background and the various income streams that have shaped his journey. From discussing the future of SEO and affiliate marketing to unpacking the power of SEO tools and authority sites, this episode is packed with forward-thinking strategies and recent test insights. Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey
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Jan 19, 2024 • 51min

Portfolio Owner to Becoming The Pickleball Guy - EP61 TWIDM

In EP61, Jacky Chou and James De Lacey catches up with Paul Lemley, exploring his diverse portfolio of niche sites, with a special focus on his booming pickleball site. Paul shares his monetization tactics, content strategies, and how influencer partnerships amplify his success. Dive into the nuances of niche site management, from link selling to handling unsold inventory, and discover Paul's strategic moves for future growth. Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ ⁠⁠⁠https://marketingletter.com/advertise/⁠⁠⁠ Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey

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