Dive into EP66 as Craig Campbell shares insights on SEO updates, AI content, e-commerce strategies, and much more, revealing the secrets behind scaling and content mastery. Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow Craig Campbell on X: https://twitter.com/craigcampbell03 Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey 00:00 Opening Banter and Reflections on Craig Campbell's SEO Journey 00:54 Introduction to the Show and Guests 01:41 Craig Campbell's Take on SEO Updates and AI Content 04:52 Exploring Craig Campbell's E-commerce Ventures 09:39 The Art of Scaling Ad Spend and Targeting the Right Audience 21:25 Craig's Approach to Content Creation and Management 30:43 Future Plans and Scaling Strategies for E-commerce 34:30 Closing Remarks and Where to Find Craig Campbell