In this conversation, Jacky and James discuss various topics including their recent activities, Instagram Reels, YouTube strategies, Twitter growth, and the challenges of running a community. They also touch on the value of attending conferences and the lack of value in conference talks. The conversation covers various topics including the challenges of using Reddit for marketing, the success of local business partnerships, the impact of reviews on rankings, the current state of SEO courses, and the effectiveness of content quality and user experience in ranking on Google. Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow Craig Campbell on X: https://twitter.com/craigcampbell03 Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey 00:00 Welcome to This Week in Digital Marketing 00:12 Jacky and James Catch Up: Engagements, SEO, and Instagram Reels 00:50 Exploring Digital Marketing Strategies: From Facebook Ads to Twitter Blue Ticks 02:38 Deep Dive into Digital Products, Funnels, and Social Media Growth 04:37 The Power of Instagram Reels and Collaborations 12:37 Navigating the Challenges of Online Communities and SEO Conferences 17:52 Navigating Reddit's New Algorithm Challenges 18:47 The End of Commenting on Old Threads & Reddit Strategies 19:49 Local SEO Success Stories and Strategies 20:20 The Impact of Reviews on Local SEO 24:05 E-commerce SEO Insights and Success 27:57 The SEO Community's Debate on Tactics and Ethics 32:04 Closing Thoughts and Advice Community Plug