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27min chapter
Meet the guy who says zero-volume keywords are a sham | JH Scherck (Growth Plays)
Ahrefs Podcast
Strategies for Building a Startup in a Niche Industry
The chapter delves into various strategies for a small startup in a niche industry with low search demand, including partnerships with accelerators, data-driven studies, social media branding, and engaging with events. It discusses transitioning focus towards building an email list for a more direct and owned audience, along with the importance of understanding audience presence and risks associated with relying heavily on individual employees for marketing.
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