What IS and ISN'T working in SEO in 2024 | Aleyda Solis (Orainti)
Jul 9, 2024
auto_awesome
Aleyda, Founder of Orainti, shares insights on SEO tests, backlinking, AI usage, Google indexing, and optimization strategies. Topics include effective FAQ improvement with AI, avoiding Google penalties, and personal branding. Highly recommended for SEO enthusiasts looking to stay ahead in the industry!
Creating unique content formats enhances user experience and engagement, Diversifying communication channels for personal branding is crucial to avoid reliance on a single platform, SEO tools should provide contextual insights and flexibility
Deep dives
Optimizing Pages for Unique and Engaging Content
Optimizing a page involves creating content that stands out by offering a unique perspective or format to provide a better user experience. This approach avoids the trend of creating similar content to top-ranking pages and focuses on delivering engaging and valuable information. By presenting content in a distinct and appealing way, it can attract more user engagement and differentiate from competitors.
Diversifying Communication Channels for Personal Branding
Diversifying communication channels for personal branding is crucial to avoid reliance on a single platform. The speaker transitioned from a heavy focus on Twitter to balancing between Twitter and LinkedIn. LinkedIn has shown significant growth and engagement, indicating its value for personal branding. The newsletter also plays a vital role in owning subscribers and creating a more engaged and loyal audience.
The Importance of Contextual and Flexible SEO Tools
SEO tools should provide contextual insights and flexibility, allowing users to interpret data based on their specific context and needs. Avoiding a one-size-fits-all approach ensures that users can make informed decisions that align with their unique strategies and goals. These tools should offer nuanced recommendations and explanations rather than rigid directives.
Enhancing User Experience Through Unique Content Formats
Creating unique content formats enhances user experience and engagement. By innovating with content structures and designs, brands can differentiate themselves from competitors who often follow standardized formats. Offering a distinct and interactive content experience not only captivates users but also elevates brand visibility and engagement levels.
Building Engaging Newsletters for a Dedicated Audience
Building newsletters is an effective way to engage and nurture a dedicated audience. By focusing on quality content and consistent delivery, newsletters create a direct line of communication with subscribers. Over time, newsletters can foster a loyal community and drive valuable engagements that go beyond surface-level interactions.
Utilizing AI Responsibly for Content Optimization
Leveraging AI for content optimization requires a balance of automation and human oversight. While AI tools can streamline processes and improve efficiencies, manual validation and refinement remain crucial for ensuring quality and relevance. AI can expedite tasks like content generation and analysis, but human judgment is essential to enhance AI-generated content effectively.
What are the SEO experts focusing on right now?
@CrawlingMondaysbyAleyda is one of the most analytical, intuitive SEO specialists out there today. She’s the founder of Orainti, a world-leading boutique SEO consultancy, and has one of the biggest audiences in this space. If you want to know what SEO tactics are actually worth your time, Aleyda is the person to ask.
We talked about what SEO tests she’s been running with her clients, what people get wrong about backlinking, how to harness AI effectively, and so much more. There is something for everyone in this conversation!
(0:00) Intro
(1:26) How Aleyda runs her SEO consultancy
(7:07) How Aleyda manages her SEO clients
(10:15) What does Aleyda test with her clients?
(13:48) What tools can you use for SEO testing?
(18:24) What SEO tests should well established companies be doing?
(21:53) SEO strategies for startups
(25:50) How to execute SEO without damaging other areas of the company
(28:41) How to use backlinking effectively
(36:18) How to actually use AI to your advantage
(44:16) How to improve the FAQs on your website using AI
(49:20) How to use AI without Google flagging you
(52:30) How Google indexes content
(54:45) What is an optmised page?
(57:45) The need to be different (don't be lazy!)
(1:03:49) Sites Aleyda recommends
(1:06:37) Personal branding and community building
If you enjoyed this episode, please subscribe!
Where to find Aleyda Solis:
LinkedIn: https://www.linkedin.com/in/aleyda
X: @aleyda
Website: https://www.aleydasolis.com/en
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
