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Ahrefs Podcast
How to turn leadership and coaching into a multi-million dollar business | Bryan Harris
Oct 22, 2024
Bryan Harris, known for his successful online course platform Videofruit, now runs Growth Tools, emphasizing coaching and leadership. He discusses shifting from low-ticket courses to high-value coaching, and the importance of partnerships in cold acquisition strategies. Bryan shares insights on 'borrowing' audiences for growth and the significance of trust in high-ticket selling. He also explores innovative ways to engage audiences and the intricacies of building a robust marketing department. Finally, he reflects on his experiences with AI tools like ChatGPT.
01:14:37
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Quick takeaways
- Transitioning from low-cost digital products to high-ticket offerings can lead to better business outcomes and customer success.
- Effective customer generation requires capturing attention, engaging interest, and building relationships rather than just focusing on sales tactics.
Deep dives
The Fantasy of Easy Sales
The concept of quickly selling low-cost products through automated marketing, such as a $10 digital item, is challenged, emphasizing that selling higher-priced items is usually more effective. It's often easier to sell a few units of a high-ticket offer than to sell countless cheap items. The speaker uses the example of well-known entrepreneurs like Elon Musk, highlighting that they don't start with low-end offerings but instead focus on premium products. This approach demonstrates that targeting those with disposable income can lead to better business outcomes.
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Discover
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