Bryan Harris first became known for Videofruit, his industry leading blog and online course business. But these days, he has shifted focus to his new business Growth Tools and scaling 1:1 coaching.
A master at organization, leadership, and customer generation, Bryan shared tons of gold nuggets during this episode of Ahrefs Podcast, including:
00:00 Introduction
01:02 Shifting from courses to coaching
06:30 Ascension ladder vs descension ladder
15:31 A cautionary tale about sharing revenue
17:45 Free tools as a growth strategy
19:41 How to scale non-commodities
23:45 Finding the right CEO-marketing director fit
31:07 How Growth Tools structures its marketing department
37:40 BOPA (Borrowing other people’s audiences)
42:22 Causes of stress and complexity in marketing
45:28 Guilt by association
48:30 Choosing what to promote
58:34 The key to generating customers
1:07:15 The right way to “Figure it out”
1:11:34 Bryan’s ChatGPT history
1:14:36 Outro
We hope you enjoy our first in-person episode of Ahrefs Podcast!
As always, be sure to like and subscribe (and tell a friend).
Where to find Bryan:
X: @Harris_Bryan
Website: growthtools.com/ahrefs
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
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Referenced in the episode:
Ryan Deiss: https://www.ryandeiss.com/
Russell Brunson (Dotcom Secrets): https://dotcomsecrets.com/getdcsfree-1
Nathan Berry: https://nathanbarry.com/
Brennan Dunn: https://doubleyourfreelancing.com/
John Lee Dumas: https://www.eofire.com/
Pat Flynn: https://patflynn.com/
Glenn Hill (Connection Codes): https://www.connectioncodes.co/
Jim Collins (Good to Great): https://www.jimcollins.com/index.html
One Minute Manager: https://www.amazon.com/The-New-One-Minute-Manager/dp/8195246893/
Seth Godin (Purple Cow): https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X
Noah Kagan: https://noahkagan.com/
Rich Dad Poor Dad (Robert Kiyosaki): https://www.richdad.com/
Supermensch: https://www.amazon.com/They-Call-Supermensch-Backstage-RocknRoll/dp/0062355953
Figure it out: https://www.youtube.com/watch?v=CPa3E8yis0I
