Ahrefs Podcast
Meet the guy behind Detailed.com's viral research articles | Glen Allsopp (Detailed)
Episode guests
Podcast summary created with Snipd AI
Quick takeaways
- Invest time in detailed SEO research for unique content creation.
- Utilize organic promotional strategies for content distribution and reach.
- Consider digital PR for wider content coverage and link-building opportunities.
- Balance organic reach with strategic promotion and collaborations.
- Focus on personalized outreach and paid promotion for content visibility.
- Prioritize originality in content creation and engage with niche audiences effectively.
Deep dives
Focus on Quality Data for Long-Term Impact
Glenn Alsop invests substantial effort into detailed SEO research, similar to manual work akin to Mr. Beast's dedication in creating content. His approach includes meticulous data collection to ensure accurate, comprehensive findings. This commitment not only enhances the depth of his analyses but also serves as a long-term resource that can be reused for future content, contributing to his distinctiveness in a competitive SEO environment.
Utilizing Content for Organic Reach
Glenn Alsop primarily relies on sharing his content with his audience via newsletters, social media platforms like Twitter, and running brief Facebook ads, rather than engaging in extensive promotional strategies. This organic approach to promotion focuses on reaching his established audience with a minimal yet targeted advertising strategy, allowing his content to naturally attract and resonate with interested readers.
Balancing Effort-Intensive Research with Potential Outreach Strategies
While Glenn Alsop's content involves in-depth and manual data analyses, he acknowledges the potential for boosting visibility through digital PR services. He may explore crafting press releases based on key findings from his work and utilizing these services to distribute valuable insights to journalists for wider coverage and potential link-building opportunities.
Long-Term Brand Building through Content Strategy
Glenn Alsop's intentional approach to content creation aligns with his focus on long-term brand development. By prioritizing quality data and unique research methodologies, he establishes a distinctive presence in the SEO landscape. While considering avenues for enhanced promotion and outreach, he maintains a strategic balance between organic reach and potential collaborations to further elevate his content's visibility and impact.
Important Strategies for Content Promotion
Investing in content promotion through outreach to relevant journalists is emphasized, alongside paid promotion on platforms like Twitter or Facebook. Knowing the core theme of one's content is crucial for effective promotion and acquisition strategies.
Efficient Idea Generation and Prioritization
The process of generating and organizing ideas is detailed, emphasizing a backlog of potential articles referred to as 'bangers'. The speaker uses Google Sheets to store headline ideas and corresponding notes, highlighting a comprehensive approach that involves months of research and preparation before writing.
Unique Approaches to SEO and Content Creation
The importance of originality in SEO courses is underscored, with a focus on providing unique perspectives and insights. The concept of 'iPhone link building' is introduced to illustrate the impact of showcasing exclusive content that garners widespread attention and links from various platforms.
Challenges Faced by Niche Content Websites
Concerns regarding niche content sites losing visibility in search results and facing competition from larger brands like Reddit and Quora are discussed. The dynamic landscape of SEO and the need for constant adaptation to maintain relevance and traffic are highlighted.
Exploring Media Industry Trends and Strategies
The speaker's upcoming project 'GAPS' focuses on media industry trends and success stories. The importance of finding a balance between SEO-driven traffic and audience engagement, particularly through newsletters and unique content, is emphasized.
Building Successful Media Companies
The conversation transitions towards building successful media companies, highlighting the significance of hiring individuals passionate about the field. The challenges of finding quality writers and fostering a culture of creativity and adaptability within a media organization are acknowledged.
SEO as a Critical Focus Area
Despite exploring media trends, the speaker reiterates SEO's central role and continuing engagement in the field. The speaker's approach towards keyword clusters and driving organic traffic is showcased as a cornerstone for overall success and revenue generation.
People-Centric Approach to Hiring
The importance of recruiting individuals who align with the company's ethos and bring passion to their work is emphasized. Seeking candidates interested in the company's focus areas and who exhibit a natural curiosity and proactiveness in their writing abilities is key to a successful team.
Training and Development Strategy
The challenges of training writers to analyze and create compelling content about companies are highlighted. The importance of developing standard operating procedures and encouraging writers to research and find unique angles in their work is underscored.
Gratitude and Closing Remarks
The interviewer expresses gratitude for the insightful interview and acknowledges the speaker's willingness to engage in social interactions online. The speaker reciprocates the appreciation and highlights the value of the interview process in fostering greater social presence.
Ready for a Masterclass in SEO and content creation? Today's guest is Glen Allsopp, founder of Detailed.com, the SEO Blueprint course, and gaps.com.
Glen is an absolute beast when it comes to his content output, and his thorough data studies are shared widely in and out of the SEO world when he publishes them. He also does $40 website audits that sell out immediately when they're open to the public.
Glen, who is notoriously private, doesn't normally do podcasts and he never speaks at conferences. That's why this episode of Ahrefs Podcast is audio only.
But one thing Glen isn't shy about is sharing his vast SEO and business wisdom with the world. In this episode, you'll learn:
(0:00) Intro
(01:45) Maintaining Privacy
(8:49) How does Glen make money
(10:41) What he focuses on
(17:03) What his team looks like
(23:47) Not scaling his agency
(28:01) What he gets out of his $40 audits
(34:29) Creating the Detailed SEO extension
(39:47) What to pay workers
(42:10) The evolution of Detailed
(47:12) Detailed research
(54:12) Promoting Detailed content
(1:00:10) How Glen approaches ideas
(1:06:07) iPhone link building
(1:10:17) Building relationships
(1:15:00) Super pixels
(1:26:10) How Glen stays organized
(1:31:25) The current state of SEO
(1:42:56) Gaps
(1:50:30) Who Glen looks up to
(1:52:56) Media companies
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If you enjoyed this episode, please subscribe!
Where to find Glen:
X: https://x.com/ViperChill
LinkedIn: https://www.linkedin.com/in/glen-allsopp-63084025/
Website: https://detailed.com/
SEO Blueprint: https://seoblueprint.com/
Gaps: https://gaps.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
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Referenced in the episode:
$40 website audits: https://detailed.com/audit/ Blog Tyrant: https://www.blogtyrant.com/SEO META in 1 Click: https://chromewebstore.google.com/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhcBloggerJet: https://bloggerjet.com/Copyblogger: https://copyblogger.com/ProBlogger: https://problogger.com/Darren Rowse: https://darrenrowse.com/How 16 Companies are Dominating the World’s Google Search Results (2024 Edition): https://detailed.com/google-control/ TechRadar: https://www.techradar.com/pro/could-google-be-using-reddit-to-revive-an-ancient-failed-project-60000-redditors-may-well-be-mturking-for-google-answers-20TechCrunch: https://techcrunch.com/2024/03/05/amazons-new-rufus-chatbot-isnt-bad-but-it-isnt-great-either/Mark Rofe (@iamrofe): https://x.com/iamrofeSiege Media: https://www.siegemedia.com/ Ross Hudgens: https://x.com/RossHudgensPomodoro technique: https://en.wikipedia.org/wiki/Pomodoro_TechniqueSeeking Alpha: https://seekingalpha.com/Retro Dodo: https://retrododo.com/Brian Morrissey: https://x.com/bmorrisseyThe Rebooting: https://www.therebooting.com/Neil Vogel: https://www.linkedin.com/in/neilvogel/Joshua Hardwick: https://x.com/joshuachardwick
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