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Ahrefs Podcast
How to make your brand show up everywhere | Fery Kaszoni (Search Intelligence Ltd)
Nov 6, 2024
Fery Kaszoni, CEO of Search Intelligence Ltd, shares his journey from web developer to leading a £10M digital PR agency. He reveals how his viral song spoofs bolstered his personal brand and discusses the delicate balance of humor in marketing. Fery also highlights effective team dynamics, strategic hiring, and the transformative impact of a four-day workweek. He argues that social media and brand visibility are redefining SEO and provides insights on achieving consistent messaging to enhance audience engagement.
01:12:15
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Quick takeaways
- Fery Kaszoni emphasizes the importance of resilience and adaptability in building a successful agency, learning from challenges faced during growth.
- The integration of digital PR with SEO strategies is critical for future success, focusing on authentic brand-building and engagement.
Deep dives
Journey from Freelancer to Business Owner
The speaker shares their transition from working a full-time job while building an SEO company to establishing a successful business. Starting in 2014 and working through various challenges until 2017, significant effort and persistence were required to develop the company. Acknowledging the difficult moments, including feelings of doubt and frustration, they highlight that the journey has led to impressive growth, with projected revenues around 10 million British pounds. This narrative emphasizes resilience and the determination to thrive despite setbacks encountered along the way.
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