Fery Kaszoni, CEO of Search Intelligence Ltd, shares his journey from web developer to leading a £10M digital PR agency. He reveals how his viral song spoofs bolstered his personal brand and discusses the delicate balance of humor in marketing. Fery also highlights effective team dynamics, strategic hiring, and the transformative impact of a four-day workweek. He argues that social media and brand visibility are redefining SEO and provides insights on achieving consistent messaging to enhance audience engagement.

Fery Kaszoni, the founder of Search Intelligence, shares his journey of rapidly growing a digital PR agency to nearly $8 million in just four years. He discusses embracing chaos as a growth strategy and the role of innovation in scaling operations. Fery delves into the importance of fostering a strong team culture and the lessons learned from past challenges, including toxic environments and hiring missteps. He emphasizes the significance of authenticity in client relationships and how personal experiences shape his approach to risk-taking and success.