Authority Hacker Podcast – AI & Automation for Small biz & Marketers #354 - How Fery Kaszoni Grew An $8,000,000/yr Agency in 4 Years
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Jan 20, 2025 Fery Kaszoni, the founder of Search Intelligence, shares his journey of rapidly growing a digital PR agency to nearly $8 million in just four years. He discusses embracing chaos as a growth strategy and the role of innovation in scaling operations. Fery delves into the importance of fostering a strong team culture and the lessons learned from past challenges, including toxic environments and hiring missteps. He emphasizes the significance of authenticity in client relationships and how personal experiences shape his approach to risk-taking and success.
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Early Link-Building Venture
- Fery Kaszoni's initial link-building venture involved multiple tax calculator websites linking to a central one.
- This generated an average wage and taught him valuable lessons about SEO.
Inspiration for Search Intelligence
- Witnessing successful digital PR agencies inspired Fery Kaszoni to focus on scaling the service using technology.
- In 2021, Search Intelligence transitioned to a digital PR-only agency.
Scaling with Quality
- Maintain quality while scaling by leveraging technology.
- Invest in custom software to manage complex processes and maintain a high standard of service.