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The Authority Hacker Podcast - Actionable Online Marketing
#354 - How Fery Kaszoni Grew An $8,000,000/yr Agency in 4 Years
Jan 20, 2025
Fery Kaszoni, the founder of Search Intelligence, shares his journey of rapidly growing a digital PR agency to nearly $8 million in just four years. He discusses embracing chaos as a growth strategy and the role of innovation in scaling operations. Fery delves into the importance of fostering a strong team culture and the lessons learned from past challenges, including toxic environments and hiring missteps. He emphasizes the significance of authenticity in client relationships and how personal experiences shape his approach to risk-taking and success.
01:14:39
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Quick takeaways
- Fery Kaszoni attributes his agency's rapid success to embracing chaos as a growth strategy while carefully managing financial risks.
- The agency's shift to focus exclusively on digital PR allowed for integrating technology and automation to enhance operational efficiency.
Deep dives
Aggressive Growth and Its Challenges
The guest discusses the remarkable trajectory of his agency, which achieved over $8 million in revenue within four years by embracing intentional chaos in their growth strategy. Despite this aggressive expansion, he openly admits to the inherent risks involved, such as relying on a no-contract policy that necessitates careful cash management. The challenge of scaling has even led to significant workforce changes, including the difficult decision to let go of 15 employees due to cultural issues that arose during rapid growth. His leadership approach centers around fostering a playful, experimental environment while managing the heavy responsibility of supporting nearly 100 staff.
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