When Fery Kaszoni first ventured into the world of SEO, he had no idea that 10 years later, he would be the CEO of a thriving digital PR agency on track to make £10M per year.
Fery's success is largely driven by his personal brand, and his fun, goofy spoofs of popular songs have become a hit in the SEO community.
But it wasn't always that way. Fery shares his ups and downs as an agency owner, what he wishes he could have done differently, and how others can replicate his success.
00:00 Intro
00:59 Fery's background as a developer
04:00 First steps into the SEO industry
11:22 Finding the passion to create an agency
15:31 Shifting to digital PR
18:19 How to scale an agency to 8 figures
27:18 Success without eating your own dog food
30:13 The true ROI of sponsorships
37:49 Fery's competitive advantage
43:49 Finding and onboarding solid employees
50:38 Expansion and team structure
52:46 Fery's role at Search Intelligence
54:46 The value in creating viral videos
58:55 Balancing humor and seriousness
01:01:45 Four day work weeks
01:08:38 Are social media and brand building the future of SEO?
01:11:43 Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Fery:
LinkedIn: https://www.linkedin.com/in/ferenczkaszoni/
Website: https://search-intelligence.co.uk/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/
