Ahrefs Podcast Why marketing is a good skillset for a founder | Magnus Grimeland (Antler)
Meet Magnus Grimeland - the founder and CEO of Antler - a one BILLION dollar venture capital firm dedicated to investing in startups at the earliest stages.
As of today, Antler has invested in over 14 hundred companies, making it the largest day-zero investor in the world. And they have an audacious goal to invest in 6 thousand companies before 2030.
In this episode, you'll learn:
(0:00) Intro
(02:36) Why are people more important than ideas?
(06:04) Examples of iterating on ideas
(19:17) Hipster, Hacker, Hustler vs. Spike, Drive, Grit
(29:22) Can marketers be good founders
(34:39) Soft skills vs hard skills
(39:03) The role of marketing in zero-day investments
(46:07) What do experts get out of advising zero-day startups?
(53:45) Borrowing other people’s platforms
(1:00:54) The first marketing steps for any startup
(1:05:42) Building a brand
(1:15:27) Founder brand vs. building local networks
(1:22:03) How Antler gets referrals
(1:29:52) Why VC firms don’t use SEO
(1:37:33) How Antler decides who to invest in
(1:40:06) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Magnus:
Where to find Tim:
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Referenced:
• Zalora
• Lion
• Basket of goods
• G&A
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Ahrefs Podcast
Host: Tim Soulo
Podcast Producer: Michelle Lindner
Intro Storyboard: Michelle Lindner & Tim Soulo
Intro Video Lead: George Dolgikh
Intro Video Animations: Ilya Yakymchuck
Filmed at: @PoddsterSingapore