Ahrefs Podcast Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow | Tim Dalrymple (Roadway, Notion)
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Mar 25, 2025 Tim Dalrymple, former Head of Growth Marketing at Notion and Director of Growth at Webflow, shares insights from the forefront of marketing. He discusses the crucial differences between growth and brand marketing, emphasizing measurable strategies for scaling success. Tim dives into the complexities of advertising attribution and the need for reliable tracking systems. He also highlights the importance of AI in marketing, production strategies for impactful video content, and the role of quality SEO in driving organic traffic.
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Essence of Growth Marketing
- Growth marketing focuses on building a data-driven engine to acquire customers.
- It integrates performance marketing and SEO with the goal of measurable revenue outcomes.
YouTube Custom Intent Targeting
- Use YouTube's custom intent targeting to reach users based on recent Google searches.
- It can be 50% more cost-effective than traditional Facebook ads for high-intent audiences.
Ad Platforms Bias Attribution
- Every ad platform tries to attribute conversions to itself to maximize spend.
- Platforms use last touch attribution to claim credit, complicating true performance measurement.