Ahrefs Podcast Breaking down early-stage SaaS marketing | Madhav Bhandari (Storylane)
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Jan 7, 2025 Madhav Bhandari, a seasoned CMO known for scaling SaaS companies, shares invaluable insights into early-stage marketing strategies. He discusses the importance of creating a playbook for startups and why his focus peaks at $15M ARR. Madhav highlights employee advocacy on LinkedIn as a powerful marketing tool and introduces innovative concepts like Demo Days to engage potential customers. He also emphasizes the shift in SEO metrics and the balance between personal and company branding, shedding light on how to navigate the complexities of startup marketing.
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Early-Stage Marketing Playbook
- Identify your target audience's online presence and tailor your approach.
- Prioritize channels based on your CEO's risk profile and your strengths.
Modern Attribution is Hard
- Modern attribution is complex due to multi-touch customer journeys.
- Use a multi-layered approach: traffic sources, demo forms, and sales team feedback.
First 3 Months as a Marketing Leader
- Assess existing marketing channels and team.
- Align your portfolio with your strengths, company goals, and CEO's risk profile.