Ahrefs Podcast
Breaking down early-stage SaaS marketing | Madhav Bhandari (Storylane)
Jan 7, 2025
Madhav Bhandari, a seasoned CMO known for scaling SaaS companies, shares invaluable insights into early-stage marketing strategies. He discusses the importance of creating a playbook for startups and why his focus peaks at $15M ARR. Madhav highlights employee advocacy on LinkedIn as a powerful marketing tool and introduces innovative concepts like Demo Days to engage potential customers. He also emphasizes the shift in SEO metrics and the balance between personal and company branding, shedding light on how to navigate the complexities of startup marketing.
01:53:17
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Quick takeaways
- Madhav emphasizes the necessity of having a tailored early-stage marketing playbook that aligns with the company's product and market needs.
- Understanding the dynamics of the CEO/CMO relationship and how trust impacts marketing effectiveness is crucial for growth.
Deep dives
Understanding Early Stage Marketing
Early stage marketing primarily revolves around finding effective strategies for generating leads and driving growth in a startup environment. It encompasses both pre-revenue efforts, where marketers experiment with various channels to discover what resonates with their audience, and late-stage techniques focused on scaling up. The expert emphasizes the importance of having a playbook that integrates specific tactics tailored to the company's product and market, as different strategies yield varying results. Trial and error are essential in such an environment, with marketers often testing numerous approaches simultaneously to identify the most successful ones.
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