Madhav Bhandari, Head of Marketing at Storylane, reveals how his team skyrocketed website traffic from 25,000 to over 220,000 monthly visitors through innovative demo-led SEO strategies. He discusses the power of interactive product demonstrations in attracting new audiences and building trust. The conversation also dives into how AI is reshaping marketing workflows, the effectiveness of website articles over traditional blogs, and the importance of crafting compelling marketing offers to enhance engagement.

Madhav Bhandari, a seasoned CMO known for scaling SaaS companies, shares invaluable insights into early-stage marketing strategies. He discusses the importance of creating a playbook for startups and why his focus peaks at $15M ARR. Madhav highlights employee advocacy on LinkedIn as a powerful marketing tool and introduces innovative concepts like Demo Days to engage potential customers. He also emphasizes the shift in SEO metrics and the balance between personal and company branding, shedding light on how to navigate the complexities of startup marketing.