In this episode, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madhav shares the strategies that helped Storylane scale its website traffic from 25,000 to over 220,000 monthly visitors in just six months, using unique approaches to SEO and demand gen.
Dave and Madhav discuss:
- Leveraging Demo-Led SEO for 10X website traffic growth
- How targeting related product categories allowed Storylane to capture new audiences while building trust in their core market
- How AI is transforming workflows, enabling faster campaign execution, improving content creation, and driving innovation in marketing strategy
Timestamps
- (00:00) - - Intro to Madhav
- (06:38) - - Building Brand Loyalty Through Content and Relationships
- (07:58) - - Building Brand Reputation in a Saturated Market
- (14:05) - - How To Strategize SEO By Capturing Existing Traffic
- (16:22) - - Why Interactive Demos Are So Important
- (20:57) - - How Madhav Executed Storylane’s Demo Page Project
- (26:25) - - Demo-Led SEO’s Impact on Brand Search and Signups
- (30:29) - - Why You Should Prioritize Website Articles Over Traditional Blogs
- (33:34) - - How To Create A Compelling Offer
- (38:52) - - Revenue Attribution
- (41:58) - - Storylane’s Ad Truck For Brand Awareness and Searches
- (46:51) - - Rethinking Email Marketing
- (50:23) - - Hiring a Dedicated Writer for Impactful Newsletters
- (51:07) - - Leveraging Engaged Audiences
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Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
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If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)