In this episode, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madhav shares the strategies that helped Storylane scale its website traffic from 25,000 to over 220,000 monthly visitors in just six months, using unique approaches to SEO and demand gen.
Dave and Madhav discuss:
- Leveraging Demo-Led SEO for 10X website traffic growth
- How targeting related product categories allowed Storylane to capture new audiences while building trust in their core market
- How AI is transforming workflows, enabling faster campaign execution, improving content creation, and driving innovation in marketing strategy
Timestamps
- (00:00) - - Intro to Madhav
- (07:11) - - Building Brand Loyalty Through Content and Relationships
- (08:31) - - Building Brand Reputation in a Saturated Market
- (14:38) - - How To Strategize SEO By Capturing Existing Traffic
- (16:55) - - Why Interactive Demos Are So Important
- (21:30) - - How Madhav Executed Storylane’s Demo Page Project
- (26:58) - - Demo-Led SEO’s Impact on Brand Search and Signups
- (30:32) - - Why You Should Prioritize Website Articles Over Traditional Blogs
- (33:37) - - How To Create A Compelling Offer
- (38:55) - - Revenue Attribution
- (42:01) - - Storylane’s Ad Truck For Brand Awareness and Searches
- (46:54) - - Rethinking Email Marketing
- (50:26) - - Hiring a Dedicated Writer for Impactful Newsletters
- (51:10) - - Leveraging Engaged Audiences
Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Today’s episode is brought to you by Paramark.
It’s November. 2026 planning is already here. And the stuff you’re doing right now will decide how next year plays out.
But here’s the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel. And you can’t make smart budget calls if you’re just guessing what’s working, what’s not, and where to put your next dollar.
That’s where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They’ve figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.
And right now, they’re offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly.
In this 45-minute strategy session, they’ll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that’s rooted in data, not gut.
This is a heck of an offer. And it’s real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don’t miss out on this offer.
Grab your spot at paramark.com/brand-consult.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
