B2B Marketing with Dave Gerhardt
How To Build a High Converting Product Page
Feb 24, 2025
Madhav Bhandari, Head of Marketing at Storylane, Robert Kaminski, Co-founder at Fletch PMM, and Dan Murphy, COO at Exit Five, delve into the essentials of high-converting product pages. They discuss the common pitfalls in B2B marketing, such as overloading features without clear messaging. The trio emphasizes the importance of interactive demos, videos, and strategic CTAs to enhance user engagement. They also critique real product pages, offering valuable insights on optimizing design and content for better conversion rates.
53:15
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Quick takeaways
- B2B product pages often fail to convert due to excessive narratives and unclear messaging, overshadowing the actual product functionalities.
- Utilizing interactive demos on product pages significantly enhances user engagement and boosts conversion rates compared to relying solely on videos.
Deep dives
Understanding the Shift Towards Interactive Demos
B2B websites often suffer from excessive narrative and complicated storytelling, leading to confusion about product functionality. This has created a clear market need for tools like Novatic, which enhances user experience through interactive demos. These demos allow potential buyers to engage with the product directly, creating a meaningful understanding before any sales interaction. Companies leveraging these demos have reported substantial improvements, with up to a 25% increase in website conversion rates and notable boosts in inbound lead generation.
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