Dan Murphy

Madhav Bhandari, Head of Marketing at Storylane, Robert Kaminski, Co-founder at Fletch PMM, and Dan Murphy, COO at Exit Five, delve into the essentials of high-converting product pages. They discuss the common pitfalls in B2B marketing, such as overloading features without clear messaging. The trio emphasizes the importance of interactive demos, videos, and strategic CTAs to enhance user engagement. They also critique real product pages, offering valuable insights on optimizing design and content for better conversion rates.

Dan Murphy, Head of Wealth Strategies at Commonwealth, shares insights on transforming financial planning into an experience-driven practice. He discusses the shift from product-focused to experience-focused advisory, highlighting the need for personalization and emotional connection with clients. Empathy and genuine curiosity emerge as essential tools for understanding client needs. Dan emphasizes the importance of crafting memorable interactions and intentional client experiences that go beyond mere transactions, advocating for a relationship-centric approach in this new era of financial services.

Dan Murphy, senior vice president of marketing at Liquid Death, shares insights into the brand's quirky approach to marketing. He emphasizes the importance of humor, revealing that the team comprises comedians rather than traditional marketers. Murphy discusses campaigns that spark organic engagement, like their wild fighter jet giveaway. He describes how they aim for products that stop shoppers in their tracks, advocating for in-house creativity and risk-taking to drive unique brand success.

Dan Murphy, SVP of Marketing at Liquid Death, shares how their team utilizes comedy and creative marketing to get earned media with minimal spend. They focus on innovative ideas, unconventional tactics, and the power of authenticity in marketing. The podcast delves into their unique approach, influencer strategies, and success on a small budget while evolving consumer perception and promoting eco-conscious marketing.

Dan Murphy, newly minted COO of Exit Five, joins Dave Gerhardt to discuss the exciting future of the business. They reflect on their time together at Drift and Privy, emphasizing the culture of speed and 'marketable moments' that drive the business. They explore the misconception of excelling as an individual contributor versus a VP in marketing and discuss the challenges and importance of leadership in a B2B marketing business.