
Future Commerce
How Liquid Death is Murdering Marketing
Jul 7, 2024
Dan Murphy, SVP of Marketing at Liquid Death, shares how their team utilizes comedy and creative marketing to get earned media with minimal spend. They focus on innovative ideas, unconventional tactics, and the power of authenticity in marketing. The podcast delves into their unique approach, influencer strategies, and success on a small budget while evolving consumer perception and promoting eco-conscious marketing.
32:53
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Quick takeaways
- Maintaining intense creativity and embracing chaos can push ideas to standout in marketing.
- Using comedy as a litmus test for content ensures consistency with brand values and resonates with audiences.
Deep dives
Saral: Diverse Marketing Channels
Enter Saral, a tool to diversify marketing channels beyond Facebook ROAS plummeting. Create an influencer community around your brand effortlessly with Saral to future-proof your brand.
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