Robert Kaminski

Rob Kaminski and Anthony Pierri, co-founders of Fletch, guide B2B SaaS founders on the vital distinction between positioning and marketing. They emphasize that effective positioning is a strategic choice that demands clarity and focus. The duo explains how bootstrapped companies often make sharper, faster decisions than VC-backed firms. They share insights on using positioning anchors and the importance of a clear homepage to convey value. Plus, they discuss why narrowing focus can lead to improved execution and growth.

Anthony Pierri and Robert Kaminski, co-founders of FletchPMM, share insights on scaling their business to over $1M in revenue. They discuss the challenges of transitioning from solopreneurship to a team-led model and emphasize the importance of a strong co-founder relationship. The duo delves into structuring services for repeatability, effective client management strategies, and the critical nature of consistent content creation. They also touch on the significance of delegation and how to pivot based on market signals.

Madhav Bhandari, Head of Marketing at Storylane, Robert Kaminski, Co-founder at Fletch PMM, and Dan Murphy, COO at Exit Five, delve into the essentials of high-converting product pages. They discuss the common pitfalls in B2B marketing, such as overloading features without clear messaging. The trio emphasizes the importance of interactive demos, videos, and strategic CTAs to enhance user engagement. They also critique real product pages, offering valuable insights on optimizing design and content for better conversion rates.