Robert Kaminski

Rob Kaminski and Anthony Pierri, co-founders of Fletch, guide B2B SaaS founders on the vital distinction between positioning and marketing. They emphasize that effective positioning is a strategic choice that demands clarity and focus. The duo explains how bootstrapped companies often make sharper, faster decisions than VC-backed firms. They share insights on using positioning anchors and the importance of a clear homepage to convey value. Plus, they discuss why narrowing focus can lead to improved execution and growth.

Madhav Bhandari, Head of Marketing at Storylane, Robert Kaminski, Co-founder at Fletch PMM, and Dan Murphy, COO at Exit Five, delve into the essentials of high-converting product pages. They discuss the common pitfalls in B2B marketing, such as overloading features without clear messaging. The trio emphasizes the importance of interactive demos, videos, and strategic CTAs to enhance user engagement. They also critique real product pages, offering valuable insights on optimizing design and content for better conversion rates.

Robert Kaminski and Anthony Pierri of Fletch PMM discuss the importance of building trust and credibility through genuine interest and expertise. They provide valuable tips on positioning and messaging, emphasizing the need for customized messaging based on target segments. They also highlight the shift from leading with benefits to leading with capabilities in marketing.