
Robert Kaminski
Co-founder at Fletch PMM, focusing on B2B SaaS startup positioning and homepage messaging.
Best podcasts with Robert Kaminski
Ranked by the Snipd community

Feb 24, 2025 • 53min
How To Build a High Converting Product Page
Madhav Bhandari, Head of Marketing at Storylane, Robert Kaminski, Co-founder at Fletch PMM, and Dan Murphy, COO at Exit Five, delve into the essentials of high-converting product pages. They discuss the common pitfalls in B2B marketing, such as overloading features without clear messaging. The trio emphasizes the importance of interactive demos, videos, and strategic CTAs to enhance user engagement. They also critique real product pages, offering valuable insights on optimizing design and content for better conversion rates.

Sep 28, 2023 • 48min
S3 Episode 6: Stop Leading with Benefits?! Fletch PMM’s Robert and Anthony Explain Why.
Robert Kaminski and Anthony Pierri of Fletch PMM discuss the importance of building trust and credibility through genuine interest and expertise. They provide valuable tips on positioning and messaging, emphasizing the need for customized messaging based on target segments. They also highlight the shift from leading with benefits to leading with capabilities in marketing.