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20min chapter
Breaking down early-stage SaaS marketing | Madhav Bhandari (Storylane)
Ahrefs Podcast
Navigating CMO Tenure and CEO Relations
This chapter examines the dynamics of CMO tenure, exploring the reasons marketers transition between roles and emphasizing the importance of aligning with company goals. The discussion delves into the complex relationship between a CEO and their marketing lead, highlighting the significance of trust and communication in fostering collaboration. Additionally, it addresses the balance of confidence and humility required for effective leadership in marketing, underscoring how interpersonal skills are crucial to navigating these high-stakes environments.
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