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16min chapter
Breaking down early-stage SaaS marketing | Madhav Bhandari (Storylane)
Ahrefs Podcast
Maximizing Marketing Impact with Demo Days
This chapter explores the competitive dynamics within a marketing team, emphasizing a successful initiative called 'Demo Day' that showcases products effectively without traditional sales tactics. The discussion highlights how this event generates high engagement and interest among potential customers, particularly in the SaaS sector. Additionally, it delves into the innovative promotional strategies and the concept of 'ego baiting' to enhance participation and awareness for events like the Demo Dundies.
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