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15min chapter
Breaking down early-stage SaaS marketing | Madhav Bhandari (Storylane)
Ahrefs Podcast
Innovative Strategies for Brand Promotion and SEO
This chapter highlights the importance of organizing events to boost brand awareness and engage cold leads, underscoring measurable success in sales and organic searches. It further explores the transformation of content strategies in response to market challenges, advocating for interactive experiences over traditional text-heavy formats. The discussion emphasizes the evolution of SEO metrics, particularly the diminishing role of backlinks in favor of user engagement and effective branding.
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