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17min chapter
Breaking down early-stage SaaS marketing | Madhav Bhandari (Storylane)
Ahrefs Podcast
Evolving Brand Identities in SaaS
This chapter explores the evolution and identity of the Storylane brand, showcasing innovative marketing strategies that set it apart from traditional B2B SaaS companies. The speakers discuss the organic branding success of Ahrefs while emphasizing the importance of meaningful messaging, a strong visual identity, and the implications of shifting from a .io to a .com domain. Additionally, the chapter examines the interplay between founder branding and company branding, advocating for a balance that ensures longevity and market visibility.
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