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13min chapter
Breaking down early-stage SaaS marketing | Madhav Bhandari (Storylane)
Ahrefs Podcast
Navigating Early-Stage SaaS Marketing
This chapter explores the complexities of early-stage SaaS marketing, emphasizing the importance of identifying effective channels and experimenting with various strategies. It highlights the role of marketing attribution amidst resource constraints and the need for adaptable approaches based on market dynamics. The discussion also reflects on evolving responsibilities as companies grow, illustrating the balance between individual contributions and strategic oversight.
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