Ahrefs Podcast How to make a podcast that actually grows your business | Borko Kovacevic (Poddster, Podyx)
Mar 11, 2025
Borko Kovacevic, co-founder of the fast-growing podcast studio network Poddster and podcast operations software Podyx, dives into the evolving world of podcasting. He discusses the shift from audio-only to video formats, revealing why YouTube is taking the lead. Borko highlights the common pitfalls businesses face, like assuming interesting guests alone make a successful show. He emphasizes the power of authenticity and trust, and how strategic guest appearances can double as a networking hack for business growth.
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Podcasting for Learning and Branding
- Tim Soulo started his podcast to learn by interviewing interesting people and to grow his network authentically.
- He values the branding and exposure from association with notable guests more than individual episode views.
Podcasting Builds Business Network
- Borko co-founder's podcast startup journey started from a simple experiment to get clients by inviting chief innovation officers.
- The approach of inviting high-profile guests gradually built network, credibility, and business success.
Control Serendipity with Podcasting
- Podcasting offers controlled serendipitous moments to meet and engage with valuable contacts.
- Starting a podcast is a strategic way to build authority and expand your professional network.