Ahrefs Podcast

How to make a podcast that actually grows your business | Borko Kovacevic (Poddster, Podyx)

Mar 11, 2025
Borko Kovacevic, co-founder of the fast-growing podcast studio network Poddster and podcast operations software Podyx, dives into the evolving world of podcasting. He discusses the shift from audio-only to video formats, revealing why YouTube is taking the lead. Borko highlights the common pitfalls businesses face, like assuming interesting guests alone make a successful show. He emphasizes the power of authenticity and trust, and how strategic guest appearances can double as a networking hack for business growth.
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ANECDOTE

Podcasting for Learning and Branding

  • Tim Soulo started his podcast to learn by interviewing interesting people and to grow his network authentically.
  • He values the branding and exposure from association with notable guests more than individual episode views.
ANECDOTE

Podcasting Builds Business Network

  • Borko co-founder's podcast startup journey started from a simple experiment to get clients by inviting chief innovation officers.
  • The approach of inviting high-profile guests gradually built network, credibility, and business success.
ADVICE

Control Serendipity with Podcasting

  • Podcasting offers controlled serendipitous moments to meet and engage with valuable contacts.
  • Starting a podcast is a strategic way to build authority and expand your professional network.
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