Ahrefs Podcast How to make a podcast that actually grows your business | Borko Kovacevic (Poddster, Podyx)
Borko Kovacevic is the co-founder of Poddster, a fast-growing podcast studio network with locations in Dubai and Singapore, with upcoming locations in Riyadh and Abu Dhabi. Borko is also the co-founder of podcast operations software, Podyx.
In this episode, Borko shares the behind-the-scenes story of building Poddster, the trends shaping podcasting today, and what it really takes to create a podcast that drives business results.
What you’ll learn:
1. Why podcasting is shifting from audio-only to video—and how YouTube is winning the game
2. How businesses and creators approach podcasts differently (and why only 5% of Poddster’s clients are full-time creators)
3. The biggest mistakes businesses make when starting a podcast—and why “interesting guests” aren’t enough
4. Why every small business owner needs to be a content creator in today’s world
5. The role of trust and authenticity in podcasting—and how mainstream media’s decline has fueled the format’s growth
6. The untold challenges of podcasting (hint: it’s way harder than it looks)
7. Why podcasting is the ultimate networking hack—and how it can be used as a business development tool
8. How production quality impacts discoverability and engagement
9. The surprising reasons 99% of podcasts don’t make it past 20 episodes
10. Much more
In this episode: (0:00) Intro
(1:25) Why podcasting is the wave of the future
(5:05) Who is podcasting?
(10:58) Creator vs business podcasting
(16:18) Motivations and goals behind business podcasts
(34:53) What makes a good podcast or podcast episode
(41:37) Common challenges in podcasting
(53:40) Zoom vs in-person interviews
(1:03:35) Different podcast strategies
(1:08:37) Types of podcasts
(1:16:12) How to market a podcast
(1:35:34) The benefits of video studios beyond podcasting
(1:38:31) Where to find quality studios
(1:46:47) Outro
Where to find Borko
Where to find Tim
ReferencedMagnus Grimeland: https://youtu.be/6dNFsSWcQFY
Nir Eyal: @nirandfar
Gary Vaynerchuk (Gary Vee): @garyvee
Lex Fridman: @lexfridman
Joe Rogan: @joerogan
Scott Galloway (Prof G): @TheProfGPod
Steven Bartlett" @TheDiaryOfACEO
Tom Bilyeu: @TomBilyeu