Ahrefs Podcast How A SINGLE LINE built a 50K+ community | Joe Glover (The Marketing Meetup)
Apr 22, 2025
Joe Glover, creator of The Marketing Meetup, shares his journey in building a 50,000+ member community with a focus on human connections. He emphasizes that community isn't a sales channel but rather a culture that thrives on authenticity and emotional bonds. Glover discusses the importance of storytelling in marketing and the unique elements that make events successful. He also reflects on the challenges of member engagement and the necessity of shared leadership in sustaining community participation.
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True Community vs Followership
- Community is a group of people who come together to support and improve each other, not just a followership or audience.
- True community members interact beyond a central point, while followership involves one-way engagement with content.
Pitch Patience for Community
- Frame community investment as a long-term commitment, requiring patience beyond short-term profit goals.
- Use community engagement to build advocacy and awareness that over time contributes to business growth.
Build Culture, Not Just Growth
- Set a clear culture to guide how people show up in your community rather than just focusing on growth metrics.
- Know your community's founding story to create emotional resonance and a meaningful purpose for engagement.
