As the creator of The Marketing Meetup, Joe Glover has built one of the most popular, respected, and emotionally resonant communities in the industry.
In this episode, he shares a refreshingly human take on community building, leadership, and the kind of cultural values that drive real engagement—both online and off.
Explore in this episode:
(00:00) Intro
(01:41) How do you know if you have a community
(04:20) What exactly IS a community
(11:37) Community is NOT a sales channel
(21:36) Don’t build a community; build a culture
(29:58) Finding the sprouts of community culture
(37:44) Getting people to keep coming back
(44:59) Can a community continue without its founder?
(58:04) Why is TMM an Events Company vs a Media Company(
01:02:21) Promoting events(
01:05:32) The role of storytelling in community
(01:07:47) The purposefully planning behind the first TMM conference
(01:10:51) The power of good (and bad) networking events
(01:23:57) Mobilizing a team of event organizers
(01:29:34) The 10 magic moments essential for event success
(01:36:34) Baiting Ryan Reynolds to join TMM
(01:38:43) Outro
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Where to find Joe: LinkedIn: (https://www.linkedin.com/in/josepheglover/)
Website: https://themarketingmeetup.com/
Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
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Referenced in this episode:
👤 People Mentioned
Dave Gerhardt (Founder of Exit Five)LinkedIn: (https://www.linkedin.com/in/davegerhardt/)
Website: https://www.exitfive.com
Crystal Carter (Head of SEO Communications at Wix)
LinkedIn: (https://www.linkedin.com/in/crystalcarterseo/)
Kelvin Newman (Founder of BrightonSEO)
LinkedIn: (https://www.linkedin.com/in/kelvinnewman/)
Event: https://brightonseo.com
#mentalhealth, #communitybuilding, #marketing, #selfawareness, #culture, #followership, #emotionalconnection, #communitydynamics, #community, #events, #culturalvalues, #engagement, #leadership, #storytelling, #humanexperience, #networking, #onlineevents, #eventplanning, #ai, #personalbranding, #localorganizers, #valueexchange, #generosity
