Steve Brock

Steve Brock, a nonfiction author and branding expert, discusses the art of author branding in a market saturated with new releases. He explains the difference between a logo and a real brand, emphasizing that true branding is about audience perception. Steve shares insights on managing multiple pen names and the importance of consistent cover design. He also delves into serving a core fanbase rather than trying to please everyone, while offering strategies on how nonfiction authors can effectively claim their expertise and enhance their marketing confidence.