Nudge 7 marketing psychology tips you can apply today
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Feb 17, 2025 Tim den Heijer, a creative strategist and founder of Brain Creatives, shares insights from his extensive experience in advertising. He discusses how scarcity can drive demand using pineapple rentals and the powerful impact of a simple $5 voucher on Uber's customer loyalty. Tim also highlights the framing effect, noting how '95% fat-free' yogurts outperform '5% fat' versions. With valuable lessons from Tropicana’s rebranding misstep, he emphasizes the importance of understanding psychological principles to influence consumer behavior effectively.
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Pineapple Status
- In 16th-century England, pineapples were a status symbol due to their scarcity, rented for display at dinner parties.
- This demonstrates how scarcity, not inherent value, drives demand.
Marketing Scarcity
- Use scarcity ethically to boost sales by limiting product availability.
- This tactic can increase perceived value and encourage purchases, even for mundane items.
WeChat Reciprocity
- A study on WeChat's monetary gift feature in China showcased reciprocity.
- Users who received larger sums, especially publicly acknowledged ones, gave more in subsequent rounds.
