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Nudge
7 marketing psychology tips you can apply today
Feb 17, 2025
Tim den Heijer, a creative strategist and founder of Brain Creatives, shares insights from his extensive experience in advertising. He discusses how scarcity can drive demand using pineapple rentals and the powerful impact of a simple $5 voucher on Uber's customer loyalty. Tim also highlights the framing effect, noting how '95% fat-free' yogurts outperform '5% fat' versions. With valuable lessons from Tropicana’s rebranding misstep, he emphasizes the importance of understanding psychological principles to influence consumer behavior effectively.
27:29
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Quick takeaways
- Scarcity influences consumer behavior significantly, as products perceived as limited in availability tend to be more desirable and sought after.
- The principle of reciprocity in marketing, illustrated by Uber's $5 voucher strategy, effectively cultivates customer loyalty and increases spending.
Deep dives
Herd Mentality in Marketing
Herd mentality describes our tendency to follow the actions of others, and marketers can use this psychological principle to influence consumer behavior. For instance, naming a product like McFlurry as the most popular dessert can significantly enhance its sales, as potential customers are swayed by the popularity of the choice. Additionally, studies suggest that when individuals observe others around them purchasing items, such as coffee on a plane, they are more likely to make similar purchases themselves. This illustrates how acknowledging the behavior of others can create a powerful incentive for consumers to follow suit.
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