Tim den Heijer

Tim den Heijer, a creative strategist and founder of Brain Creatives, shares insights from his extensive experience in advertising. He discusses how scarcity can drive demand using pineapple rentals and the powerful impact of a simple $5 voucher on Uber's customer loyalty. Tim also highlights the framing effect, noting how '95% fat-free' yogurts outperform '5% fat' versions. With valuable lessons from Tropicana’s rebranding misstep, he emphasizes the importance of understanding psychological principles to influence consumer behavior effectively.

Tim den Heijer, a creative strategist and author of The Housefly Effect, dives into how small details shape behavior in marketing. He shares quirky insights like the power of product naming, the pitfalls of misapplied incentives, and how emotional ads can misfire. Tim emphasizes the importance of understanding loss aversion and discusses innovative strategies like temptation bundling to shift behavior. He also highlights how social signals influence decisions, urging marketers to consider people's loyalty to their past behaviors over brands.

Join Tim den Heijer, co-founder of Brain Creatives, and behavioral scientist Eva van der Broek as they explore the fascinating world of nudges that shape our behavior. They reveal how a simple housefly sticker can lead to significant changes in decision-making. Delve into the power of naming effects, the surprising appeal of imperfections in branding, and the unintended consequences of policies like the Cobra Effect. Discover how small adjustments can influence everything from marketing strategies to public policy—showcasing the subtle art of behavior change.