Tim den Heijer

Tim den Heijer, a creative strategist and founder of Brain Creatives, shares insights from his extensive experience in advertising. He discusses how scarcity can drive demand using pineapple rentals and the powerful impact of a simple $5 voucher on Uber's customer loyalty. Tim also highlights the framing effect, noting how '95% fat-free' yogurts outperform '5% fat' versions. With valuable lessons from Tropicana’s rebranding misstep, he emphasizes the importance of understanding psychological principles to influence consumer behavior effectively.

Join Tim den Heijer, co-founder of Brain Creatives, and behavioral scientist Eva van der Broek as they explore the fascinating world of nudges that shape our behavior. They reveal how a simple housefly sticker can lead to significant changes in decision-making. Delve into the power of naming effects, the surprising appeal of imperfections in branding, and the unintended consequences of policies like the Cobra Effect. Discover how small adjustments can influence everything from marketing strategies to public policy—showcasing the subtle art of behavior change.

Eva van den Broek, a behavioral economics expert and co-author of "The Housefly Effect," teams up with advertising guru Tim den Heijer to explore how subtle cues influence our everyday decisions. They delve into quirky nudges, like a fly in an airport urinal that improves restroom habits, and the impact of small changes in environments, such as casino designs. With humor and insight, they unpack the ethics of nudging in advertising and offer relatable tips for enhancing personal choices through behavioral science.