Tim den Heijer
Creative strategist, copywriter, and founder of Brain Creatives with over 20 years of experience in advertising for major global brands. Co-author of the book "The Housefly Effect."
Best podcasts with Tim den Heijer
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Feb 17, 2025 • 27min
7 marketing psychology tips you can apply today
Tim den Heijer, a creative strategist and founder of Brain Creatives, shares insights from his extensive experience in advertising. He discusses how scarcity can drive demand using pineapple rentals and the powerful impact of a simple $5 voucher on Uber's customer loyalty. Tim also highlights the framing effect, noting how '95% fat-free' yogurts outperform '5% fat' versions. With valuable lessons from Tropicana’s rebranding misstep, he emphasizes the importance of understanding psychological principles to influence consumer behavior effectively.
Jan 13, 2025 • 1h 9min
Behavioral Science Hacks for Everyday Life | Eva van den Broek and Tim den Heijer
Eva van den Broek, a behavioral economics expert and co-author of "The Housefly Effect," teams up with advertising guru Tim den Heijer to explore how subtle cues influence our everyday decisions. They delve into quirky nudges, like a fly in an airport urinal that improves restroom habits, and the impact of small changes in environments, such as casino designs. With humor and insight, they unpack the ethics of nudging in advertising and offer relatable tips for enhancing personal choices through behavioral science.
