Eva van den Broek, a behavioral economics expert and co-author of "The Housefly Effect," teams up with advertising guru Tim den Heijer to explore how subtle cues influence our everyday decisions. They delve into quirky nudges, like a fly in an airport urinal that improves restroom habits, and the impact of small changes in environments, such as casino designs. With humor and insight, they unpack the ethics of nudging in advertising and offer relatable tips for enhancing personal choices through behavioral science.