

#3795
Mentioned in 7 episodes
The Catalyst
How to Change Anyone's Mind
Book • 2020
The Catalyst introduces a revolutionary approach to change by focusing on removing barriers rather than exerting more effort.
The book identifies the key barriers to change and provides techniques to mitigate them, drawing from examples such as hostage negotiators, marketers, leaders, activists, substance abuse counselors, and political canvassers.
It offers a powerful way of thinking and practical tools to help individuals, organizations, and industries achieve significant change.
The book identifies the key barriers to change and provides techniques to mitigate them, drawing from examples such as hostage negotiators, marketers, leaders, activists, substance abuse counselors, and political canvassers.
It offers a powerful way of thinking and practical tools to help individuals, organizations, and industries achieve significant change.
Mentioned by













Mentioned in 7 episodes
Mentioned by 

as one of 

's books, focusing on how to change anyone's mind.


Matt Abrahams


Jonah Berger

747 snips
80. Magic Words: Change What You Say to Inspire and Influence Others
Recommended by Mark, a listener, for its insights into change management.

133 snips
217: Make It Stick by Peter Brown, Henry Roediger, and Mark McDaniel
Mentioned by Cory as a book recommended by Mark Levison, focusing on how to change people's minds.

58 snips
216: The Courage to Be Disliked by Ichiro Kishimi & Fumitake Koga
Recommended by a Bookworm listener and chosen by Mike and Cory to explore how to catalyze change.

35 snips
218: The Catalyst by Jonah Berger
Besproken door ![undefined]()

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tijdens hun interview met 

.

Hans Janssen

Christ Coolen


Jonah Berger

13 snips
#94. Magical Words met Dr. Jonah Berger
Mentioned by 

, referring to a book by a Penn professor, discussing persuasion reactance in buyers.


Andy Paul

Can Sellers Cut Through The Noise of Automation?
Mentioned by 

as the guest of the podcast and author of several books.


David Brown

Sponsored: The Art of Disruption (Dell Podference) | 1
Recommended by 

for its insights into the role of RNA in the human body.


Peter Orszag

Trump’s Tariffs, Market Panic and What Comes Next
Authored by ![undefined]()

, the book explores the forces shaping the new world financial order.

Amanda Wick

Amanda Wick: American Dominance & the Coming New World Financial Order