My First Million
How We Got Our First 100 Customers (No Bulls**t, Specific Details)
Dec 22, 2023
Discover the unconventional tactics for landing your first 100 customers through engaging stories and unique strategies. From hosting events to leveraging niche communities, the hosts share their personal journeys in customer acquisition. They delve into the power of storytelling and the 'building in public' approach, demonstrating how transparency can build connections. Expect humorous anecdotes and practical tips that highlight success in diverse industries, making this a must-listen for aspiring entrepreneurs.
56:36
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Quick takeaways
- Targeting niche Facebook groups and sharing their brand story helped generate significant revenue in the first month.
- Attending a craft beer tasting festival dressed in traditional German outfits and organizing a scavenger hunt generated leads and initial customers for their beer-tracking app.
Deep dives
Pissing in the Pond
One method we used to launch our eCommerce brand was to target small and hyper-focused Facebook groups dedicated to our niche. Instead of trying to appeal to the mass market, we shared our story and the ups and downs of building our brand in these groups. This created a sense of rooting for the underdog, and we generated around $28,000 in revenue within the first month, with most of it coming from this group.
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