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My First Million

How We Got Our First 100 Customers (No Bulls**t, Specific Details)

Dec 22, 2023

56:36

Snipd AI

In this episode, Shaan Puri and Sam Parr discuss various strategies for getting the first 100 customers, including hosting events, using viral content, sharing personal stories, and more. They also talk about their experiences with virtual assistants, launching a paid research newsletter, and promoting an app at a craft beer tasting festival. The podcast also includes a funny story about a strip club adventure in Las Vegas.

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Quick takeaways

Targeting niche Facebook groups and sharing their brand story helped generate significant revenue in the first month.

Attending a craft beer tasting festival dressed in traditional German outfits and organizing a scavenger hunt generated leads and initial customers for their beer-tracking app.

Using a no-risk offer, such as promising to decompose coal using microbes, helped secure interested customers and drive early success in a business venture.

Deep dives

Pissing in the Pond

One method we used to launch our eCommerce brand was to target small and hyper-focused Facebook groups dedicated to our niche. Instead of trying to appeal to the mass market, we shared our story and the ups and downs of building our brand in these groups. This created a sense of rooting for the underdog, and we generated around $28,000 in revenue within the first month, with most of it coming from this group.

Zero Risk, All Reward

Recommendation for Using a Virtual Assistant from shepherd.com

Front desk Sales Techniques for Office Catering

How I Launched a Successful Paid Research Newsletter

1.

Introduction

2min

2.

Strategies for Getting the First Hundred Customers

4min

3.

Acquiring Customers for a Delivery-Only Restaurant

22min

4.

Hustle Cod: Hosting Conferences and Revenue Numbers

9min

5.

A discussion on virtual assistants and a strategy for gaining customers

5min

6.

Promoting an App at a Craft Beer Tasting Festival

2min

7.

Strip Club Adventures in Las Vegas

4min

8.

Launching a Paid Research Newsletter and Acquiring the First 100 Customers

9min

Episode 534: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) answer the question, “How did you get your first 100 customers?” In this episode, they'll share you 11 methods.

No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd

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Show Notes:

(0:00) Intro

(2:00) Throw an event method

(6:00) The floor-to-floor method

(12:30) Magnet method

(14:00) "Made to Stick" method

(19:00) The no risk offer

(25:00) Viral content

(30:00) Use the personal story

(35:00) Pissing in the pond

(37:00) Booth babes method

(44:30) Launchpad method

(48:30) The David Blaine method

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Links:

• The Anti-MBA - https://www.theantimba.com/

• Neville Medhora’s blog on Hustle Con - https://www.nevblog.com/hustlecon-2014/

• Ryan Hoover in Fast Company - http://tinyurl.com/muva968r

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Check Out Shaan's Stuff:

• Try Shepherd Out - https://www.supportshepherd.com/

• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant

• Power Writing Course - https://maven.com/generalist/writing

• Small Boy Newsletter - https://smallboy.co/

• Daily Newsletter - https://www.shaanpuri.com/

Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

—

Other episodes you might enjoy:

• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits

• #209 Gary Vaynerchuk - Why NFTS Are the Future

• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto

• #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett

• #218 - Why You Should Take a Think Week Like Bill Gates

• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More

• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

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